Lifestyle in The Beach
Queen Street is the most commercial of The Beach shopping districts. Many of these stores and restaurants have a beach motif that caters to the tourist trade.
The shops on Kingston Road also have a beach flavour, however they attract a more local clientele than the stores on Queen Street.
About ten years back a debate took place along among local Beach residents as to what the actual name of their neighbourhood should be. Local residents agreed on one thing; they wanted some clarity and consistency on this issue. A vote was held to either go with “The Beach” name or the “Beaches”. Both were commonly used however “The Beach” won out in a close vote.
Then the first new street sign was unveiled at the corner of Queen Street East and Lee Avenue proudly proclaiming “The Beach”. The artwork for this attractive blue and white street sign appropriately includes seagulls in flight. There is also a reference to the historic Kew Beach one of four historic Beach amusement parks that will be commemorated on the 98 new “The Beach” street signs that will gradually be installed along Queen Street East.
The new street signs coincide with a big push by the business improvement area in The Beach to attract tourists as well as Toronto residents from across the city to this playground by the lake.
To be sure there are an endless amount of things to see and do in The Beach ranging from a stroll along the boardwalk to building sand castles by the lake, or simply enjoying the vast and eclectic number of shops, cafes and restaurants.