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MUSIC SHRINE LIVES ON IN YONGE-DUNDAS SHOPPERS DRUG MART The Friars Music Museum officially opens on site of legendary venues

December 10, 2018

MUSIC SHRINE LIVES ON IN YONGE-DUNDAS SHOPPERS DRUG MART The Friars Music Museum officially opens on site of legendary venues

TORONTO December 5, 2018 – Toronto’s celebrated music history is now on permanent display in the Shoppers Drug Mart south of Yonge-Dundas Square – a legendary building that housed the Hard Rock Cafe and famed nightclubs The Friars and The Nickelodeon. Spearheaded by the Downtown Yonge BIA, the 2nd floor exhibit officially opens today as The Friars Music Museum. It features instruments and other musical artifacts, along with photos, videos and stories from the many music icons who performed on Yonge St. stages. “Yonge Street has been a music mecca for generations, and we are thrilled to be keeping that spirit alive,” says Mark Garner, Chief Operating Officer and Executive Director of the Downtown Yonge BIA. “As this area continues to evolve, we are creating direct links between past and present as we look forward to a bright future.” Working with Shoppers Drug Mart to support The Friars Museum is part of the Downtown Yonge BIA’s Music Strategy, an ambitious, multi-pronged plan to promote the ongoing importance of music in the area. “Music is obviously a big part of our past, but Downtown Yonge’s musical presence is not just historical – there are currently more than a dozen live performance venues in the Downtown Yonge area,” Garner says. “We are excited to showcase some of the things that have made Yonge Street ‘cool’ – to help keep it that way, as Toronto’s social, cultural and economic hub.”

About Downtown Yonge The Downtown Yonge Business Improvement Area (DYBIA) is a catalyst for creating vibrant urban experiences and events in the heart of downtown Toronto. Representing more than 2,000 businesses and their employees, as well as the broader community of residents, students and visitors, the DYBIA champions attractive public spaces, popular events, safety and cleanliness. It plays an active role both at street level and in boardrooms, advocating for a thriving and diverse community of retailers, restaurants and services

Photo: Courtesy City of Toronto Archives